Economic development always presents a wave-like development. There are high tides and low tides. This is an irresistible objective economic law. The two uncertainties currently facing the printing industry confuse printers. One is that the new technological revolution in the future will challenge traditional printing. Information technology and digital technology have already had an impact on traditional printing; the other is that after the tightening policy, the downturn in various industries has caused a decline in printing demand, which directly affects current printing. Industry. In the face of this uncertainty and recession, companies are required to analyze objectively and calmly, and cannot be intimidated by this situation.

      Although the new technological revolution gives people the feeling of "the rain is coming and the wind is overwhelming", the transformation of the printing industry is a long-term process. The economic difficulties we encounter are temporary, and the future faces are derived from the improvement of people's living standards. A huge market is created, and our country’s commercialization and urbanization still have a long way to go. These all require printing, and the printing market will continue to develop and prosper in the future.

       Therefore, as printers, we must have a persevering belief, that is, to carry out the printing business to the end. Enterprises must have a fearless "bright sword" spirit. Facing cruel competition, it is like encountering two armies or meeting on a narrow road, and the brave wins. And, we must have an optimistic heart. We need to have a dialectical reverse thinking, that is, under unfavorable situations, it is the best opportunity to develop, and fully leverage the difficulties of competitors to surpass competitors.

      Small and medium-sized printing companies must look for opportunities, create opportunities, and make adjustments, innovations, and transformations in a timely and appropriate manner. I would rather "seeking death" than "waiting for death". Only by constant thinking and constant action can printing companies survive from desperation.

      Crisis is equal to opportunity. As a small and medium-sized printing company, under the sluggish market environment, it is very stressful to invest in new printing equipment. It is necessary not only to establish strong self-confidence, but also to maintain an optimistic attitude towards the current market situation and fierceness. The competitive situation in China, and even more focused on buying the bottom to the second-hand printing presses with high prices, laying a solid foundation for future development.